Summer’s here, and you’re probably seeing fewer walk-ins. Families are traveling. Routines are out the window. But here’s the secret: your customers still need you—they just need reminders.
This season isn’t about pushing products. It’s about creating an experience they want to come back to. So let’s talk about smart ways to stay visible, helpful, and relevant all summer long.
Sell the Experience, Not Just the Eyewear
Nobody’s excited about buying glasses. But planning for a beach trip? That’s fun.
Frame your summer marketing around moments—not just products. Think:
- “Grab a spare pair before your next vacation”
- “Kid-proof glasses for the pool, park, or playground”
- “Sun. Travel. Smudges. You’ll need this kit.”
Make your content about how your products fit into their life. Not the other way around.
Offer Travel-Ready Incentives
Summer travel = broken frames, lost cases, and forgotten cloths. That’s your window.
Try these:
- Buy-One-Get-One-Half-Off travel pairs
- Free mini cleaning kit with every kids’ frame
- Discounts for digital nomads or “working from anywhere” customers
Bonus tip: Add a travel-themed giveaway or gift bag. Think branded microfiber cloths, cute zipper cases, or even a summer-themed sticker sheet for kids.
Use Email + Text to Stay in Sight (Literally)
Your customers aren’t walking past your store as often. So show up where they are—their inbox.
Send short, value-packed messages like:
- Quick care tips for summer
- Reminders to schedule back-to-school eye exams
- Announcements about giveaways or limited-time summer bundles
Keep it light, seasonal, and full of personality.
Make Support Easy—Even from the Beach
Customers shouldn’t have to come in every time something goes wrong. If you can offer remote adjustments, mail-in repairs, or quick virtual troubleshooting, say that loud and clear.
People appreciate convenience—and they’ll remember who made their life easier.
Create Moments, Not Just Transactions
Summer is the perfect time to build customer loyalty. Host a sunglasses swap day. Create a selfie wall in your store. Give every kid a free “summer glasses” sticker when they try on frames.
It’s not about the sale. It’s about the feeling.
Make your optical store feel like a fun, easy part of summer—and they’ll keep you in mind long after it’s over.
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