The holidays sneak up fast. One minute it’s pumpkin spice season, the next you’re scrambling to fulfill last-minute orders, gift wrap rush jobs, and “do you have this in stock?” panics.
Here’s the good news: a little early planning goes a long way—for you and your customers.
Last-Minute = Missed Opportunity
Most holiday shoppers aren’t looking for stress. They want easy wins: meaningful gifts, quick turnaround, and no guesswork.
But if your displays aren’t up, your inventory is running thin, or your store feels rushed? That experience disappears—and so does the sale.
Planning early means you can offer:
- Well-stocked, ready-to-go gift bundles
- Personalized items with time for custom printing
- Special-order frames delivered before shipping cutoffs
- Peace of mind for overwhelmed shoppers
Start Talking About Gifting Now
Don’t wait for Black Friday. Start planting the idea in October:
- “Order early for holiday delivery!”
- “Perfect stocking stuffers for glasses-wearers”
- “Give the gift of better vision this year”
Whether it’s branded lens kits, kids’ frame accessories, or sunglasses for winter getaways—make gifting easy and obvious.
“Early messaging doesn’t just capture early buyers—it helps customers budget and plan smarter,” says retail consultant Jana Ortiz. “You’re not selling early, you’re serving early.”
Build a Gifting Station In-Store
Create a dedicated corner with pre-wrapped items, gifting suggestions by age/style, and signage that says “No idea what to get? Start here.” Bonus points for including:
- Gift cards in festive packaging
- Fun stocking stuffers under $25
- A “build-your-own bundle” option for lens care kits
The easier you make it, the more they’ll spend.
Send Reminders—And Send Them Often
Use email and social media to stay top of mind with early shoppers.
Try sending:
- A “Holiday Planning Starts Now” email in late October
- Gift guides for him/her/kids in November
- Shipping deadline countdowns in December
You don’t need to shout. Just be helpful and visible.
Make the Holidays Feel Good—for Everyone
The goal isn’t to rush your customers—it’s to support them. When your store is ready early, they feel more ready too.
And the result? Less stress. More joy. And a stronger connection between your brand and their holiday memories.
